Agenda

MASTERCLASS WORKSHOPS
Wednesday, May 20, 2020
CONFERENCE DAY 1
Thursday, May 21, 2020

Registration & Networking Breakfast in Exhibition Hall

Chairpersons’ Opening Remarks

Next Level Pharma: What’s Happening Now and What Should Be Done in the Future

- High level overview of what's happening in market place

– Industry trends of commercial activity
– Moving into the innovation landscape
– What people should be doing in terms of rallying around innovation

TBA

Networking & Refreshments in Exhibition Hall

Translating Value with Government Payers: Key Success Factors Necessary to Communicate Value and Performance Measures to Facilitate Brand and Organizational Differentiation with Government Decision Makers

Rosemarie Childerhose, Director, Market Access & Government Affairs, Bausch Health Companies

With a recent federal election and ongoing changing areas of focus with regional governments, the pharmaceutical and medical device industries in Canada have the opportunity to improve communications to reflect the value of innovative medicines and medical devices and the correlated accountability.

For example, there is a need to gain access, but also a need to monitor, measure and report the benefits so governments better appreciate the value of the investment.

Networking Luncheon

Launching with Excellence

Ajay Bhatia, Sr. Marketing & Launch Lead, Oncology, Astellas Pharma

How to launch a product with excellence in today’s environment.

It would talk about the key ingredients for a successful product launch and how to get launch ready. Gaining the right insights is key.

Multiple Market Insight Channels to Inform Product and Access Planning Strategies

Eon Ting, MSc, MBA, Senior Manager, Market Access Strategy, AstraZeneca (Invited)

Networking & Refreshments in Exhibition Hall

Real World Data and Payer Needs

Manny Papadimitropoulos, Director, Outcomes Research, Emerging Markets, Eli Lilly and Company

Translate Patient Insights to Physician Action

Ava Armstrong, Director, International Marketing, Ipsen

Evening Socializing & Networking Reception in Exhibition Hall!

Registration & Networking Breakfast in Exhibition Hall

Networking Round Table Discussions

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT ROUND TABLES
ROUND TABLE 1
What it Takes to Build A High Performing Commercial Team
Brad Donoff, Associate Director, Commercial Excellence, Merz Pharma
ROUND TABLE 2
Multi-Channel Engagement and Digital Strategies in Pharma
Alex Bazhanov, Marketing Manager, Takeda

• HCP Digital Pro-Portal Management (Sampling, Threrapeutic and Medical Content management)

• Advertising your Pharma Brand at Medscape
• Patient Web-site

Networking Round Table Discussions

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT ROUND TABLES
ROUND TABLE 1
What it Takes to Build A High Performing Commercial Team
Brad Donoff, Associate Director, Commercial Excellence, Merz Pharma
ROUND TABLE 2
Multi-Channel Engagement and Digital Strategies in Pharma
Alex Bazhanov, Marketing Manager, Takeda

• HCP Digital Pro-Portal Management (Sampling, Threrapeutic and Medical Content management)

• Advertising your Pharma Brand at Medscape
• Patient Web-site

Networking & Refreshments in Exhibition Hall

TBA

Harnessing the Power of Big Data from Medical Laboratories to Drive Health and Economic Value Addition Across the Healthcare Value Chain

Cameron McRae, Product Manager, Platform & Insights, LifeLabs

As we begin to navigate the complexities of the 4th industrial revolution, it is apparent that the digitization of health and non-health components of life will radically transform the healthcare system we know today.

However, traditional healthcare companies and systems were not built for the future of interconnected, AI-driven care. This presentation will cover the evolution of a digital health company operating in the medical laboratory sector from a lab results distribution engine to a trusted, cross-sectoral data and insights partner.

How to Power Better, More Personalized Healthcare through Innovation

Michael Duong, Head of Personalized Healthcare, Roche

A discussion on the evolution of the healthcare system and how new technologies and innovation can help us deliver better, more personalized healthcare to patients.

The discussion touches on the need to build a better ecosystem that can bring new innovation to the healthcare system and allow for the strategic use of high quality real world data, artificial intelligence, and advanced analytics.

Networking Luncheon

Conference Concludes