Christianne Boutin, sanofi-aventis
Christianne Boutin, Manager, Business Intelligence, sanofi-aventis
Joseph Brutto, Bayer, Inc.
Joseph Brutto, Director, Market Research, Bayer, Inc.
Kristian Gravelle, AstraZeneca
Kristian Gravelle, Director – Insights, AstraZeneca
As is the case with so many researchers, Kristian’s career evolved into Market research over the last 15 years. His initial area of interest was Chemistry. Kristian holds a Master’s degree in the field of Organic Chemistry as well as an MBA, both from the University of Ottawa. However, as a result of his undying curiosity to understand why things are the way they are, especially as it pertains to consumers, he launched into a career in Marketing at Rothmans Benson & Hedges, then, moved into Brand and Corporate Strategy gaining valuable market research experience. Kristian also spent 2 years at Cadbury Adams in Corporate Analytics before joining the Consumer Insights and Strategy department at Kraft Canada in 2009. Kristian was promoted to Director of Consumer Insights and Strategy in 2012 at Kraft.
Over this period of time, Kristian has become a thought leader in Market Research at Kraft and has used his investigative skills and strategic thinking to reshape how Kraft approaches the Hot Beverages category. He has been the recipient of three Advertising Research Foundation – David Ogilvy awards for his work on Tassimo, Maxwell House Coffee, and MIO brands and was the recipient of four MRIA Excellence in Research, from 2011 to 2013.
Kristian is an active member of the CSRC and MIC divisions within the MRIA. Kristian is also a regular contributor to the VUE magazine through the CSRC column and through feature articles. He has participated at several MRIA and other market research conferences as presenter and panelist. He was recently elected to the MRIA Board of Directors for the Ontario Region. His current area of focus at the CSRC is to elevate client-supplier relationships.
Kristian joined AstraZeneca in 2014 as Director, where he leads the Insights and Analytics group.
Imran Khalifa, EMD Serono Canada
Imran Khalifa, Head – Business and Customer Insights, EMD Serono Canada
Imran Khalifa leads the Business and Customer Insights department at EMD Serono Canada. He has over 16 years of strategic marketing and analysis experience that is global in scope – U.S, Canada, Europe, Asia & Fortune 500 Companies and spans the life sciences spectrum- Pharmaceuticals (brands and generics), Biotechnology, Consumer Healthcare, Medical devices, Healthcare IT, Clinical diagnostics and Drug discovery technologies.
Imran’s core skill set has been acquired through a combination of industry and strategic consulting experience and includes Marketing Research, Forecasting, Competitive Intelligence and Benchmarking, Business Intelligence and Analytics, Sales Operations and Effectiveness, CRM, Strategic Planning, Product Management and Business Development.
Imran’s educational qualifications include B.Sc. (Microbiology) and MBA (Marketing) degrees and he has achieved CCPE accreditation. He is a certified Competitive Intelligence Professional (CIP) from SCIP and a Certified Marketing Research Professional (CMRP) from MRIA. More recently, Imran has completed a Doctorate in Business Administration (DBA- PhD equivalent) with the dissertation focused on strategic and competitive intelligence in the biopharmaceutical industry.
Marjorie MacPherson, F. Hoffman-La Roche
Marjorie MacPherson, Director, Strategic Analytics and Insights, F. Hoffman-La Roche
Marjorie MacPherson leads the Strategic Analytics and Insights department at Roche in Canada. Roche is a global leader in providing innovative medicines and diagnostic solutions, transforming the treatment of many diseases, including breast cancer, lymphoma, rheumatoid arthritis and skin cancer.
Following a successful career in primary market research consulting, Marjorie has spent the last 15 years in the pharmaceutical industry in a progressive series of roles at GSK, Biovail Pharmaceuticals Canada and most recently at Roche. During this time, she has developed expertise across multiple therapeutic areas and key commercial functions including marketing and sales analytics, sales force effectiveness and operational management.
YJ Oh, Edwards Lifesciences
YJ Oh, Managing Director/General Manager, Edwards Lifesciences
Hitesh Patel, Takeda Canada, Inc.
Hitesh Patel, Vice President, Commercial Excellence & Surgery, Takeda Canada, Inc.
Rod Tarajos, Baxter Corporation
Rod Tarajos, MA, MBA, Director, Commercial Excellence, Baxter Corporation
•Rod leads the Commercial Excellence team at Baxter Corporation with functional responsibility for commercial training and development, market research, business intelligence, sales and marketing operations and program management.
•Prior to joining Baxter, Rod spent seven years leading the business analytics function at Amgen Canada after spending twelve years at IMS Health in market research, marketing, sales, supply chain management and management consultant roles.
•An applied econometrician by formal training, Rod holds a Masters degree in Business Economics as well as an MBA, both from Wilfrid Laurier University.
•In his free time, Rod enjoys golfing, fishing and coaching special needs hockey.